Tuesday, April 24, 2012

Philips 10-Watt LED light bulb finally has a cost breakthrough to impact the World Lighting Market

Dutch electronics giant Philips scheduled the release of their new 10 Watt LED light bulb, were to replace each and every 60-watt incandescent bulb. Philips indicates will last for approximate 20-years (from Philips’ 30,000 Hours life time, and 4 hours a day operation) to coincide with Earth Day.

The 10-watt LED (light-emitting diode) bulb had won the U.S. Department of Energy’s “Bright Tomorrow Lighting Prize”!

According to Philips’ North America executive Ed Crawford, the LED emits 940 Lumens, and it is 83% percent more energy efficient than the standard 60-watt incandescent.

Currently, the 20 year bulbs are priced at $50, however, Philips said that it was in the process of planning discounts which would potentially bring the cost down to as little as $25.

Philips LED light bulbs contains LumiLEDs Rebel LEDs which has a Flip Chip process build on a 3mm x 3mm ceramic substrate, An unique LED assembly built in Penang Lumileds Factory.

Price would be the key concern for public acceptance, Philips offer a price of US$25 would be a significant drive for the majority people to consider an early switch from Incandescent lamp or AFL to LED.

This has an significant effect
  1. Philips should have an estimation on the world demand of this LED bulb and what if the demand is huge, can their Lumileds LED modules supply be enough to meet the need?
  2. What is the response of other major LED bulb makers Osram, Sharp, Toshiba,  Cree? Will they reduce the price and go into direct competition with Philips?
Or they will stay calm and watch out for a while to see the public response first.
  1.  Though Philips LED bulb is one of the best in terms of Thermal performance, Reliability and Chip efficacy, will the Top Taiwanese, Korean, and China LED bulb makers come up with a more severe price reduction to maintain the market share?
  2. Will there be another heat of LED demand after LED market quiet for 2 years and a half since Oct 2009?

I think there will be some impact on LED if Philips lower down price of LED bulb significantly, actually I wonder if they have enough capacity to meet the demand.

Price is King and I Hope this will create the interests of most of the people to take an earlier move to change the low efficient incandescent lamp into LED.

Enjoy a green World of Lighting. And start saving energy to save the World by Today for Tomorrow..
HK Snob

No comments: