The new 42PFL9803 FlatTV from Philips won the “European LCD-TV 2008-2009” award from the European Imaging and Sound Association (EISA). According to Philips, its 42-inch set "delivers levels of contrast and motion smoothness never achieved by an LCD before."
Philips is claiming an astonishingly high 2,000,000:1 dynamic contrast ratio.
The LED LUX system comprises a total of 1,152 RGB LEDs, split into 128 segments. Each of the 8 rows contains 16 segments, with 9 LEDs in each segment. These LEDs can be individually dimmed to precisely control the output of each pixel. So, even if a segment contains both bright and dark portions, the pixel values of the dark portions can be dimmed to deliver optimum contrast performance.